ZAN
- Paulius Budrikis
- Mykolas Saulytis
- Jurgita Babilčiūtė
- Kernius Pauliukonis (PACKSHOT.LT)
Valentis
Healthcare
Visual identity, Copywriting, Branding, Packaging
2022
Valentis Pharma introduced ZAN to a highly saturated pharmaceutical market, necessitating a design that not only stands out but also encapsulates what ZAN represents.
The Approach:
Best Practice Analysis
Design Strategy
Visual Language Alignment
The Challenge
How can we find a unique packaging voice?
The Context of the Challenge
Valentis, a leading brand in the pharmaceutical industry, launched ZAN. However, the product’s positioning was unclear, and it needed a distinct voice to stand out in the competitive packaging landscape.
The Insight
The sound of “ZAN” and its intended effect evoke the ethos of a Zen garden. Adopting this perspective for the design and communication strategy enabled the product to develop a distinct voice.
The Change to the Context
Attracted Attention: A unique and slightly differentiated approach to pharmaceutical design allowed the product to be clearly noticeable wherever it was placed.
Extended Experiences: Aligning the packaging design with the brand’s visual language enhanced the storytelling of the founder’s vision and further reinforced the brand’s identity.
