Klaipėda Container Terminal

Project information ▼

Team

Paulius Budrikis
Mykolas Saulytis
Inga Milkintienė

Client

Klaipėda container terminal

Sector

Logistics

We did

Visual identity, Branding

Year

2018

ABOUT PROJECT

Klaipeda Container Terminal, a pioneer in its field, is among the leading stevedoring companies in the Baltic States. Founded 26 years ago, it has not seen a visual language update since 1996.

The Approach:

Stakeholder Engagement
Competitor Analysis
Concept Creation
Visual Identity
Change Management

The Challenge

How can we encapsulate the terminal’s extensive experience and history in the B2B sector through visual language?

The Context of the Challenge

Despite being a premier cargo terminal in Lithuania—servicing over 900 vessels per year with a capacity of 6 million tons—KKT’s visual identity has remained unchanged since its inception in 1996. Even after its renaming to Klaipeda Container Terminal, the logo stayed the same. The outdated logo became insufficient to represent the company’s significant growth and evolution over 25 years.

The Insight

It was only after visiting the terminal and witnessing the operations firsthand—the immense containers stacked high, cranes as tall as five-story buildings operating with near-perfect precision—that we realized the logo and overall visual identity must reflect this structured boldness. The container, central to the terminal’s operations, inspired the new logo, designed to convey stability and reliability and often used as the sole graphic element on various brand assets.

Terminal Block

We created a custom block letter typeface based on the logotype. It’s a bold modular typeface used to create strong typographic visuals which is one of the key identifiers of KKT’s visual identity.