How to make the entire branding sustainable?
Context of the challenge
As an innovative cosmetics brand, Bious made the strategic decision to integrate sustainability into their packaging, aligning it with their overall visual language. The goal was to communicate the company's strong commitment to sustainability in every customer interaction. This holistic approach presented a challenge of connecting branding and packaging to ensure a cohesive and impactful message.
Conducted a thorough analysis of successful strategies and approaches used by others in similar contexts or industries.
Explored and selected sustainable materials suitable for the brand's packaging needs, considering factors such as environmental impact and recyclability.
Identified a framework and a process necessary to integrate branding with packaging experiences.
Created prototypes of the packaging design to test functionality, aesthetics, and overall user experience.
Ensured consistency and coherence between the brand's visual elements, such as colors, typography, and imagery, and the sustainable packaging design. This alignment helps convey a unified message and reinforces the brand's commitment to sustainability.