Tai tau
- Paulius Budrikis
- Šarūnė Bručaitė
- Neat Digital
- Packshot
Meškėnas, UAB
FMCG
UI / UX
2019
Since 2009, family-driven business started producing especially high quality, all natural and exceptional taste chocolate and chocolate sweets. The recipes of chocolate creations were inspired by their endless travels and search for perfection by looking into Lithuanian chocolate traditions. These products have been already awarded and appreciated locally and internationally by chocolate lovers and experts all over the world.
Challenge
Our goal was to design a new fresh-looking website that would reveal the quality of products and showcase the company itself. It was a challenge to create a design system almost from scratch: simplify the interface, match the style of existing products with this brand new look and make it appealing to different target audiences.
Solution
We’ve crafted a cozy website with a focus on mood and experience. Our palette of colors, animations, and typography is designed to enhance user satisfaction and enjoyment.
Mood
As we let the products speak for themselves in the whole process, we came up with an elegant website mood, the one that combines modern and contemporary look: bold colours, minimalistic geometric approach and clean typography. Moreover, we created custom icon set to further enhance this sophisticated and classy mood.
Photoshoot
In order to make the products appear more consistent with the website’s mood and as exclusive as the products’ name is, we arranged a photoshoot for the whole product line so that every chocolate bar could be represented properly.
