Alma littera
- Paulius Budrikis
- Jonas Liugaila
- Martynas Bacvinka
- Mykolas Saulytis
- Jurgita Babilčiūtė
- Jokūbas Mažeika
- Rasa Goštautaitė
Alma littera
Education
Visual identity, Sensemaking, Engagement, Brand positioning
2024
About Alma littera is a Lithuanian publishing house established in 1990. It is the leading publishing house in Lithuania, setting the tone for readers and having a significant impact across different educational markets.
Approach
Desk Research: Conducted desk research on the industry, its changes, and the organization’s aspirations.
Engagement Sessions: Collected qualitative and quantitative data from sessions with key stakeholders.
Data Sensemaking: Interpreted gathered information for brand positioning.
Brand Positioning: Developed the perspective for changes in visual language and strategic guidelines.
Visual Conceptualization: Prepared visual concepts to identify entry points for stakeholder agreement.
Visual Identity: Created a logo, graphic elements, and a comprehensive visual system for the company.
The Challenge
How to find the right ratio of change in fundamentals?
The Context of the Challenge
Alma littera has been growing its impact for more than a decade. However, its visual identity was rooted in an older interpretation of the brand. As the gap between socio-cultural understandings and the brand widened, there arose a need for a significant shift—a bigger one.
The Insight
The value proposition or an essential insight, integrated into a subtle animation, opens a perspective for the entire identity to be applied, interpreted, and understood. A small act becomes the gateway.
The Change to the Context
Growth Matching the Brand: Stakeholders recognized that the visual language reflects the impact and values of the company and its future direction.
Customer Recognition: Customers have expressed satisfaction with products featuring the new identity.
Enabling Integration: The change allowed the company to think of and integrate other brands into the resonant and encompassing storyline.
