Punctual
- Mantas Zabulionis
- Paulius Budrikis
- Mykolas Saulytis
- Miglė Lapienytė
- Andrius Tamulis
Kilo Health
Healthcare
Visual identity, Packaging, Brand identity
2025
Punctual is a new skincare brand introducing advanced micro-needle patch technology for targeted, pain-free skin rejuvenation.
The Challenge
How can we find a voice for a sensitive beauty market?
The Context of the Challenge
PUNCTUAL is a new skincare brand introducing advanced microneedle patch technology for targeted, pain-free skin rejuvenation. The challenge was to create an identity and packaging design that reflects the product’s innovation, communicates trust, and appeals to both men and women.
The Insight
PUNCTUAL is a patch that is made of microneedles, we needed a symbol that would represent them, while also being human and expressing trust.
Logotype
The logo is a typographic mark with a monogram “P,” shaped with visual references to microneedles – sharp, precise, and slightly edgy, symbolizing both efficiency and contemporary lifestyle.
The Change To The Context
The result is a visual identity that amplifies the product’s technological edge while staying elegant and approachable. It strengthens PUNCTUAL’s position as an innovative, gender-inclusive skincare brand and builds credibility in a competitive beauty market.
